The economy seems to be on everyone's mind these days. Some news reports use phrases such as "global credit crisis," "recession," "inflation," "stagnation," and "stagflation." Other news says the economy has never been better. Some businesses, relying upon discretionary income, may be concerned that the upcoming period may not as good as they had hoped. So what can we as dentists do about this?

While some patients may elect to postpone elective procedures until their personal finances improve, others will forge ahead, determined to address long standing dental issues they have been planning on treating for a long time. Some patients are simply not as affected by the current economy, while others will want a pretty smile for their wedding pictures--no matter what. Some patients will limp along as dental cripples as they always have, while others will finally complete the comprehensive dentistry that we have recommended. In short, just as it is unfair to diagnose the pocketbook of our patients in determining the treatment, we should not assume that any economic conditions--good or bad--should influence our diagnoses.

There are certain "givens" in dentistry that cause patients to seek out dentists for treatment.

1. Pain. It's a powerful motivator. Patients will always need root canals, perio treatment, extractions, TMD treatment, fillings and crowns.
2. Service. Patients would rather be treated well, and offices that provide outstanding service will be favored by patients.
3. Comfort. Everyone knows which dentist in town gives a painless injection and gentle, painless treatment. That dentist is always busy.
4. Quality. Everyone wants the best for themselves.
5. Esthetics. Patients want their dental work to look realistic and beautiful.
6. Affordability. Dentists who provide patients with low monthly payment options will always be busier than those that don't.

If we as dentists understand our patients and address their issues, everyone will benefit, regardless of the economy. Usually, it's simply a matter of asking patients what they want, then giving it to them.

Happy New Year, everyone!